Well, I nearly threw a little parade around the office when I found out there would be a third in the series that began with one of my favorite ads of all time, the Bravia balls.

According to a Sony PR representative, the next installment will be called "clay" and will be shot in a secret location Monday, August 6th in New York. And, if the first two ads were any indication, it’ll probably be another huge production. I can’t friggin’ wait. Stay tuned for more details…

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