I’d like a Spanish red wine that pairs well with cabbage. And monkfish.
And ponies.
Ok, fine, no ponies.
I have a special spot in my heart devoted to clean, friendly UIs. I have another special spot in my heart devoted to fresh and minerally Alsatian white wine.
Combine the two, and you get Snooth– a wine search site that I’d really love to see succeed. Currently still in beta, the search options are limitless yet accessible, informative yet never patronizing.
Although the few built-in social networking features don’t seem all that sticky, the basic search functionality is fantastic. After playing around for a few minutes, I was quick to declare it a bookmark.
My favorite part of the UI? The scrolling "Can I see some examples?" link on the homepage. A simple, perfectly-executed way of explaining an entire site without any clutter whatsoever. As a matter of fact, I tip my hat to the site designer overarchingly– beta site or not, the homepage is close to flawless.
[via Springwise.]
Technorati Tags: beyond madison avenue, wine, wine marketing, snooth, search engines, consumer products, UI Design
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