We Are Not Joggers (Nor Good at Flash)
Today, Adrants groused about the pretentiousness of the new Pearl Izumi "We Are Not Joggers" campaign, a clear counterpoint to Reebok’s "Run Easy" efforts.
While I can’t say that I dislike the campaign as much as Angela over at AdRants, I do hate Pearl’s sucky-sucky Flash work on their home page. The "We Are Not Joggers" box is actually set up to be a little interactive booklet, with pages that turn with a mouse-over (or a click-n-drag?).
Yea, no… unless I am horribly spastic and have lost all control of my motor skills (which, granted, is totally possible), the Flash blows. Go check it out and let me know if I’m destined for a life of eating crayons, or if it’s actually impossible to use.
Technorati Tags: beyond madison avenue, advertising, pearl izumi, reebok, adrants, we are not joggers
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Yeah Jaynie, this is trying too hard. It’s the extra click needed to "release" the page that throws me off.
no problems for me. I can click the corner, or click and throw with the same result.
The page turning was no big deal for me, although a bit puzzling for the first 5 seconds or so…the worst was at the end of the "booklet", where there was just a blank page - clicking on the blank page then takes you to the product pages. this is "mystery meat" shopping at it’s worst - and the vagueness continues on the product features pages….could be better. As a Jogger/runner I like the campaign idea though - elitist, just like their shoes I guess.
I had the same problem as you Jaynie and found myself feeling greatful if the page actually stayed where I turned it. But, what’s this about "eating crayons?"
Greg Verdino, chief strategy officer @ crayon.
hey greg,
oops– should have been more careful with my word choice
How about "smelling markers"?
My problem with the site is that that very same booklet code has been beaten to death by a good 20 or 30 sites in the last year.
Red is our favorite crayon flavor. We’ll send you a half eaten box.
xoxo
Wexley
http://wexleyblogz.blogspot.com
Laggage with the page-turning; otherwise it worked swell.
I like eating crayons.
The Flash worked fine for me, I just clicked on the corner and it turned. When I did try to "turn" the pages by dragging, it was more of a pain. The copy was good, defined a great voice. My problem is how a nationally exposed piece like this gets out with spelling errors. "It makes them loose touch with their environment". Unbelievable. Same mistake in the next line. Destroys all credibility for me.
Page turn works. As a runner the copy is very relatable, as is the entire campaign. Spelling errors? Not OK. Agency should be terminated for letting that out the door.
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You can just click on the page corners…and it works. That’s what I did. Not really complicated.
Raised on technology?