“Buns, vodka, wine, chips, vanilla ice cream, kitty litter.”
I find this fascinating.
The abbreviations, the misspellings, the slang terms, the product nicknames, the cryptic scrawls, the branded items, the items definitively marked as "store brand!", the combination of products, the vagueness ("crap for supper"), the unbelievable specificity (fat free cool whip, medium tub, 1.29)…
Not to mention the handwriting, the note paper, and the text placement.
Sure, it’s a different way of examining consumer behavior, but heck if it ain’t supremely entertaining to browse. It’s like a sociocultural treasure map!
Not sure if I’ll jump in head first and buy the book, but I plan on poking around the site fairly regularly.
And, speaking of, someone remind me to buy ketchup.
[Thanks to AdAge for tipping me off. An analysis worth reading.]
Technorati Tags: Beyond Madison Avenue, advertising, GroceryLists.org, Milk Eggs Vodka, consumer behavior, behavioral analysis
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