New Ray-Ban Viral
Welp, here’s the next big viral sensation, it seems. This viral for Ray-Ban was posted to youtube just yesterday, and it’s already nearing 4k views, which means a meteoric rise is likely on the way.
It was created by Cutwater, the newly launched omnicom darlings (who apparently don’t think websites are important), with feeding and marketing by Josh Warner’s Feed Company.
Here’s what Chuck McBride, ecd of Cutwater had to say:
“It can’t be a fashion brand, but it is fashionable,
so what is it? People like them at the comfort level. They’re what they
wear when they are most themselves. That’s how we came up with “Never
Hide.” These glasses don’t mask who you are, they’re a window to who
you are. For the short while, ["Never Hide"] is one of the best
branding ideas I’ve had. Everyone gets the double entendre; it’s just
right strategically for the audience and the client, and it is evoking
a truth. And it’s a big idea that a lot of cool executions can live
under. We went out to find the biggest truth out in a marketplace that
is going label-driven and fashion. It is a nice, disruptive thought.”
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I watched that video and I don’t know who they were trying to speak to but it wasn’t me or anyone else in the 18 – 25. I was bored after seeing them do the same move over and over again, but in different locations. He may have feed the video but like after eating chinese I’m still freaking hungry. When’s dinner?
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Following their “real”commercial for Ray Bans, Chuck McBride’s Cutwater has released what Beyond Madison Avenue claims will be “the next big viral sensation.” While we’re not sure we agree with that assessment, the video has all the usual elemen…
You’re absolutely right in pegging this as a hit Paul. From 4k yesterday we are now on the feature page of YouTube and will exceed a million views by tonight. We know what the monster’s hungry for.
Nearly 700,000 hits and counting…
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When Chuck McBride’s Cutwater* and Josh Warner’s Feed Company released a new viral video for Ray-Ban, Paul McEnany posted at Beyond Madison Avenue that this clip would be the next viral video sensation. That was less than a week ago, and the video ha…
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When Feed Company released a new viral video for Ray Bans, they posted on http://www.beyondmadisonavenue.com/2007/05/new-ray-ban-viral/ that this clip was going to be the latest in a short list of viral video sensations. The video was released at the…
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