Childhood obesity and marketing tactics: a match made in heaven.  Well, at least for critics who enjoy drawing quick causality between ad campaigns and Chunky Susie begging for Ho-Hos for breakfast.

Now there’s a new concept in the quest to keep kids fit (and no, I’m not talking about Subway offering raisins and milk). Introducing Kidfresh, which positions itself as a "Whole Foods for kids."  Pre-packaged, balanced, portion-controlled meals, made with fresh (mostly organic) ingredients, served up in fun packaging and color-coded by age group.  The first location is on 2nd Ave in NYC.

Smart idea, but at $5-7.25 per kiddo-meal, you’re certainly paying for novelty.  (Okay, granted, it’s NYC, but still…)

If it’s healthy and fun you’re looking for, I’d recommend stealing their tactics and using cookie cutter on a turkey sandwich.  I’m already thinking about what zoo animal I should pack for myself tomorrow…

Technorati Tags: beyond madison avenue, advertising, kidfresh, springwise, childhood obesity, marketing

Filed under: Uncategorized