And while I’m at it… Black shoes or camel?  The ones with the big buckles?
And do I even like pickles?  What about ham?

According to Google CEO Eric Schmidt, this is where Google is headed.  Well, sorta. 

And I quote:
“We are very early in the total information we have within Google.
The algorithms will get better and we will get better at
personalisation… The goal is to enable Google users to be able
to ask the question such as ‘What shall I do tomorrow?’ and ‘What job
shall I take?’ ”

Personalized search, iGoogle… and then, well, deciding what I should eat for lunch.
Sounds like a fair progression. Right?
Uh… right?

[Thanks to Nick Carr for bringing the FT article to my attention.]

Technorati Tags: beyond madison avenue, advertising, google, eric schmidt, nick carr

Filed under: Uncategorized