Kind of like GE’s Imagination Theater, Trident Gum UK has created their own on line cinema experience. Trident’s website is like a DVD menu screen in which the viewer can watch the movie, select a chapter, or take a look at bonus scenes. The script isn’t half bad and the actor’s accent compliments his great pronunciations. I found the movie slow at first, but the kitten scene was pretty funny and made up for the mediocre introduction. If you have some extra time, watch the whole video because it is a few minutes long. The work was created by AKQA who has done work on Nike, Dell, Coca-Cola, and plenty of others. They get my props and when I have some time I want to take a more in-depth look at their portfolio.

Technorati Tags: Beyond Madison Avenue, Trident Gum UK, GE, Imagination Theater, AKQA, Movie, Online Video

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