Think Before You Post
These have been making their rounds. Adrants had a little schpiel about them that turned into more of a vocab lesson than anything else. Technorati reveals that they’re being watched world-wide.
The Ad Council has released two new spots in its campaign against online predators. Previous work targeted parents in an attempt to make them aware of what their children might be doing online. The two new spots, however, go after the heart of the matter by targeting teens themselves.
I can’t really comment further since I was involved in the process, so I’ll let you decide whether you like them, whether they’re too heavy-handed, whatever. But please, let me know what you think, good or bad.
Bulletin Board:
Everyone Knows Your Name:
EDIT: I’ve been keeping an eye on these discussions out of curiosity. Clearly these have been making their rounds. A particularly interesting interpretation cropped up here. Take a look.
Technorati Tags: beyond madison avenue, advertising, ad council, think before you post, bulletin board, everyone knows your name
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I really like these. <a href="http://shedwa.blogspot.com/2007/04/think-before-you-post.html">Read a more in depth review here.</a>
So awesome, so true.
I think they’re pretty effective, but I wish there was one that was less focused on how postings makes *girls* vulnerable — where’s the guy version?
not bad, although where’s the online campaign? They did a great set of banner adverts in the UK — one version of which is here:<a href="http://www.bannerblog.com.au/2006/07/house_visit.php" target="_blank">http://www.bannerblog.com.au/2006/07/house_visit.php</a>Is there a reason that these are just old media placed online?
big yawner IMHO. Too weighted on the build-up. I’m going to take a nap now.
I don’t know what to think about the creepy tone and I agree with Emily’s remark (it’s all about girl vulnerability) but I like the message: there is no difference between online and "IRL". What you do online is part of your real life.
Really nice work, Danny!
Emily, Girls are the ones most affected by this. Of course pics of guys online can cause embarrassment but at the risk of generalizing, we all know guys are looking for hot images of girls online more so than gils looking for guys.
And they need to be creepy because the situation is creepy. The spots illustrate the creepy reality of it all.
I like em.What’s the distribution plan besides the web?it’s just like life, people need a little advice sometimes.
Thanks for the comments everyone…Emily - Steve’s pretty much nailed it. This issue really hits harder for young women. Warning guys of the issues at hand might be a reasonable expectation, but given the budget for campaign, I think the idea is to hit where the issue is worst.Phil - There’s some banner ads on the way, I believe. These are hardly just "old media placed online" though. Both are newly shot spots which will be airing soon.Steve - Thanks for the input. You’ve really hit the nail on the head.Eric - these spots will be aired on donated time. There’s also a print component on the way.
I think that ad campaign is great! Kids these days really don’t know how dangerous the internet can be. I think this is also a good campaign because it might strike up some questions with parents and make them see how easy it is for their kids to make mistakes online as well. I know there are places online trying to educate parents and kids as well. A friend of mine sent me this site NetSmartz411.org which is a great educational tool for parents. If parents have question about the internet and are looking for ways to keep their kids safer, they can actually email people at this site and get personalized responses to specific questions. Hopefully if more children and parents are educated about the issue, and taught ways to keep themselves safer online, the internet will be a safer place in the future.
The spots are very clever until they start trying to scare kids. I grew up in the age where TV ads portrayed a joint being as lethal as a handgun. Then they tried to scare us out of having sex. As one who’s been on the internet for 8-9 years now, I found that these commercials were extremely effective at making a person realize the nuts-and-bolts of a key concept. They offered important perspective. They could actually have stopped at that. When will public service advertisers EVER learn that the way to reach kids isn’t to spook them. Soon enough, just like rebellious kids get high or get laid as a means of carving out their identity in distinction from the wider culture, they’ll start being more and more willfully exhibitionist and open to dangerous propositions and people online. It’ll become a badge of individuality or an expression of postmodern angst and cynicism. It’ll become ‘bad-ass,’ and it will be due in no small part to the culture of fear they’re (rightfully) rebelling against.
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