Romney’s Web Marketing Team Takes the Early Lead
Posted on March 19th, 2007 by Jamilcbrown
Major thanks go to Grokdotcom for introducing me to techPresident, a well-written, oft-updated blog tracking how the 2008 candidates are using (or, in far too many cases, not using) the web in their campaigns.
A fantastic overview of emerging trends can be found here. Some interesting tidbits from the post:
- Four Republicans (Romney, McCain, Giuliani, and Tancredo) are
using search to reach voters compared to two Democrats (Vilsack and
Richardson). - 57% of the announced Republican candidates have purchased
keywords on Google versus just 20% of the announced Democratic
candidates. - Republicans are purchasing the names of their opponents
(i.e. Romney purchased the keyword “John McCainâ€) whereas none of the
Democrats seem to be cross-pollinating. - Although not to the same extent, only Republicans are advertising on both Google and Yahoo! search engines.
Check out the full site… not only a great idea, but a comprehensive treatment of all aspects of webbiness, smart organization, and extremely well-executed overall.
Technorati Tags: beyond madison avenue, advertising, marketing, election 2008, techpresident, grokdotcom
Filed under: Uncategorized
Jaynie-No problem on the introduction, you guys have introduced us to a site or two over the past few years
I agree their site is very well done, and being from Massachusetts, it’s interesting to watch Romney’s profile shift as he expands on a more national stage. Also interesting, in case you missed it, was Michele Miller’s insight about how she "feels like she knows John Edwards better" now that she’s been his Twitter friend. Her post is here: http://www.grokdotcom.com/2007/03/14/technology-and-the-2008-presidential-campaign-ltd/Keep up the great work!