I knew I lived in a bubble, but usually my bubble is pretty good about including advertising stuff.  This one, however, I managed to miss. 

Apparently CareerBuilder.com recently put its account into review after their SuperBowl spots didn’t make the USA Today top ten SuperBowl ads list.  For some reason, this pissed off their agency Cramer-Krasselt who decided to semi-preemptively retaliate by resigning the account.

To get to the bottom of the story, TalentZoo has interviewed Peter Krivkovich, President & CEO of C-K, in their latest Hot Mic podcast.  He offers some insight into the agency’s decision and the situation leading up to dumping the client.  Give it a listen here.

Technorati Tags: beyond madison avenue, advertising, Cramer-Krasselt, CareerBuilder.com, Talent Zoo 

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