ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 The public speaks. | beyondmadisonavenue

The public speaks.

"To come up with its Ad Meter scores, USA TODAY assembled 238 adult
volunteers in Houston and McLean, Va., and electronically charted their
second-by-second reactions to ads during the Super Bowl…" 

From here

ad_ranks.png 

What exactly does this say about us as advertisers?  As creatives?  As the people who are supposed to know what we’re doing?  I guess I just don’t know what the hell I’m talking about.  Or maybe football fans just like beer and junk food with the option to mail it to the moon?

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2 Responses to “The public speaks.”

  1. Who cares about Joe Public? The fact is the best spot was Careerbuilder followed by e-Trade. We know. We voted today. Read the post and ignore Joe Public, for he knows nothing: http://www.mortarblog.com/2007/02/xli_candy_three.html 

  2. Sorry. Link is bad. I meant here.

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