The public speaks.
Posted on February 5th, 2007 by IsabellasingerLo
"To come up with its Ad Meter scores, USA TODAY assembled 238 adult
volunteers in Houston and McLean, Va., and electronically charted their
second-by-second reactions to ads during the Super Bowl…"
From here.
What exactly does this say about us as advertisers? As creatives? As the people who are supposed to know what we’re doing? I guess I just don’t know what the hell I’m talking about. Or maybe football fans just like beer and junk food with the option to mail it to the moon?
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Who cares about Joe Public? The fact is the best spot was Careerbuilder followed by e-Trade. We know. We voted today. Read the post and ignore Joe Public, for he knows nothing: http://www.mortarblog.com/2007/02/xli_candy_three.html
Sorry. Link is bad. I meant here.