Back in 1972, some women liked drugs, others liked protesting the government, most liked bell bottom jeans, but all of them liked hairy men. Cosmopolitan appeased their wish to see a hairy dude by putting Burt Reynolds on the cover. After this photo circulated around the world, Reynold’s manliness has never been questioned, nor has the sweet Mexican-ish, Geraldo Rivera mustache he sports.

Recently, Reynold’s famous picture was placed in the Sports Illustrated Swimsuit Edition to help break up the madness of beautiful women gracing every page. DirecTV used Burt to emphasize HD TV. The headline is, "Everything looks better on HD…well, maybe not everything."

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