Fuck Tin Cans, This Girl is Smokin’
Posted on February 22nd, 2007 by Jamilcbrown
Yesterday’s pussy is today’s pretty-girl-slipping-tongue- to-a-billy-goat.
Oh, ain’t that the truth.
Houtlust spotted these ads sponsored by Comité National Contre le Tabagisme, the French National Committee Against Tobacco.
If you’re not into girl-on-goat action, how can you resist guy-on-afghan-hound?
Not only are these ads, like, soooo HOT, but they’re far more en pointe than anything the Truth campaign has come up with.
I think it’s smart that they go with the "some people think it’s gross to kiss a smoker" angle rather than diving six levels further (e.g. the "LOOK!! MOUTH CANCER!" approach) right from the get-go.
Technorati Tags: beyond madison avenue, CNCT, french anti-smoking ads, goat kiss
Filed under: Uncategorized
I love it. Advertising that is pure shock, stripped of any meaning or relevance, intended only to break through the clutter of other messages to, well, get our attention. Period. I can’t think of more egregious examples of the constraints of the branding-as-awareness model. What do you do when consumers are too busy to pay attention, too distrated to recognize anything, and too otherwise occupied to remember anything? You shock them. Maybe ads can start referencing others ads, and market on underlying product or service whatsoever!