With 1 day and 8 hours until the Red Sox play their first Spring Training game (not that I’m counting), it’s time to highlight a fantastic new marketing move by 7-Eleven.

To do this, I must switch Sox.  *sigh* 

For 1.5 mil over 3 years, the Chicago White Sox will start their games at 7:11pm.  According to the press release, the deal also includes "in-park signage, advertising on promotional giveaway cards and drop-ins during radio and television broadcasts."

$500,000 a season seems like a fair deal for both parties.  Sometimes it helps to run a campaign without a standard rate card.

A 7:11 start time… it’s quirky and simple, and oh-so-obvious.  And that’s exactly why it’s so smart.

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