We do NOT talk about iPhone.  Everyone else already has.  So I won’t.  Not even a picture.  You want to talk about the iPhone, go here.  Or here.  Or here.  Or here.  Or here.  Or here.  Or here.  Or here.  Or here.  Or here.  Or here.  Or here.  Or here.  

Talk about branding.

EDIT:  I want to clarify myself a little after reading Karl’s comment.  I didn’t post this to in any way downplay Apple’s branding or design.  I believe that if more companies followed Apple’s model, the market would be a happier place.  They’re at the forefront of consumer-oriented design, which I mentioned a while back in my design is spreading write-up.  I find it pretty appalling that no other company has really managed to come close to designing general market products with the same aesthetic quality that Apple has managed to acheive.  Maybe Motorola…maybe (and on a much smaller scale).

Frankly, I consider it a tribute to Apple’s strength as a brand that so many people have picked up on this story.  And keep in mind, the blogs above are only a few of the Advertising/Marketing blogs from our blogroll.  Talk about the iPhone has hit almost every design blog I’ve read in the last two days.  It was the lead story on multiple NY news channels on Tuesday.  It was on the front page of the newspaper on Wednesday.

Cell phones have been moving toward the iPhone for years now.  People have been carrying a phone, an iPod, a Blackberry, a PDA, a…  Then we started trying to combine them.  We’ve had phones that play music, but were cut off at the knees because they were limited in storage.  We’ve got smart-phones that have combine PDA’s and phones, but lack music (or at least music in the same way as the venerable iPod).  Now Apple has taken all of the above and fit them neatly into one little box.  And they’ve added an entirely new interface into the mix with gestures. This, ladies and gentlemen, is why Apple has the cache that it does. 

Dammit, I went and talked about the iPhone.

Technorati Tags: iPhone, Apple, Design, Beyond Madison Avenue, Advertising, Branding

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