Follow up on Sao Paulo’s Outdoor Ads…
Our friend Luiz, who writes the Manager Thoughts blog, was awesome enough to post up some pictures of the emptiness around Sao Paulo since their ban on outdoor advertising.
Interestingly enough, some companies are able to get a court ruling to allow them to keep their advertising up:
Luiz makes some very good points:
1. The empty billboards are arguably uglier than the ads themselves.
2. The planning previous to executing this plan was lacking.
3. The city set an unrealistic goal, and in the process made the situation worse.
Read Luiz’s thoughts in detail on Manager Thoughts.
Technorati Tags: advertising, beyond madison avenue, outdoor advertising, sao paulo
