Breaking News: Turner Broadcasting Owes Boston an Apology and a Big Fat Expense Check
Posted on January 31st, 2007 by Jamilcbrown
Part One:
As quoted from the Breaking News header on Boston.com, just minutes ago:
"Turner Broadcasting is expected to issue an apology for causing
today’s series of bomb scares throughout Boston. A statement emailed to
the Globe from Turner Broadcasting said: "The ‘packages’ in question
are magnetic lights that pose no danger. They are part of an outdoor
marketing campaign in 10 cities in support of Adult Swim’s animated
television show Aqua Teen Hunger Force. They have been in place for two
to three weeks in Boston, New York, Los Angeles, Chicago, Atlanta,
Seattle, Portland, Austin, San Francisco, and Philadelphia. Parent
company Turner Broadcasting is in contact with local and federal law
enforcement on the exact locations of the billboards. We regret that
they were mistakenly thought to pose any danger."
today’s series of bomb scares throughout Boston. A statement emailed to
the Globe from Turner Broadcasting said: "The ‘packages’ in question
are magnetic lights that pose no danger. They are part of an outdoor
marketing campaign in 10 cities in support of Adult Swim’s animated
television show Aqua Teen Hunger Force. They have been in place for two
to three weeks in Boston, New York, Los Angeles, Chicago, Atlanta,
Seattle, Portland, Austin, San Francisco, and Philadelphia. Parent
company Turner Broadcasting is in contact with local and federal law
enforcement on the exact locations of the billboards. We regret that
they were mistakenly thought to pose any danger."
Part Two:
Dear Turner Broadcasting,
For your next outdoor marketing campaign (if you are ever legally allowed to do one ever, ever again), please make certain that your display pieces do not eerily resemble homemade pipe bombs. If you fail to notice this likeness yet again, you will send the entire city of Boston into a hyperventilatory bomb-threat-spaz, not unlike what happened today.
Warm Regards,
A Boston Commuter/Marketer Who Thinks You’re a Huge Fuck-Up
Technorati Tags: Boston, Bomb Scare, Turner Broadcasting, Aqua Teen Hunger Force
Filed under: Uncategorized
[...] Honestly, I didn’t think it was such a big deal when it was a bomb scare.I was all: "Let’s blow that shit up (be it a real bomb or a meatball in a box with dead wires…), reopen the highways, and go about our days before the city is turned into even more of complete commuter clusterfuck."I just wanted to have dinner on Charles Street, and the damn T was closed. And then.And then.And then things started coming to light (when I rapidly posted yesterday).And then Adage got in on the action…And Forbes… along with every major news source in America.And then Peter Berdvosky, 27, of Interference, Inc, the guerrilla marketing firm responsible for the stunt, was arrested and charged with "one count each of placing a hoax device and disorderly conduct for each of the devices found." (via Forbes)And now Boston’s Mayor Menino is asking for 500K from Turner.Good thing those little devices-in-question are going for $5000+ on eBay… They’ll have the check ready in no time.Sure, they’re in deep shit, but they couldn’t ask for better PR (if they still had jobs, that is…).Technorati Tags: Turner, Interference, Peter Berdvosky, Boston, Bomb Scare, Aqua Teen Hunger Force, Guerrilla Marketing [...]
Turner knew EXACTLY what they were doing. You couldn’t BUY advertising like that. CNN website had it as their lead story, with several photo versions throughout the day. What complicity! THE WHOLE THING WAS PLANNED TO END LIKE IT DID!