Sony…Haven’t You Learned?
So we all know that Sony, and their agency Zipatoni, made the shockingly ridiculous move of creating a fake blog for the new PSP. Seriously, shouldn’t they know that you can’t do that by now? Anyway, Sony at least fessed up and admitted to it quick, which is more than can be said for some companies. (cough, cough..walmart, cough…)
Here’s the post:
"Busted. Nailed. Snagged. As many of you have figured out (maybe our
speech was a little too funky fresh???), Peter isn’t a real hip-hop
maven and this site was actually developed by Sony. Guess we were
trying to be just a little too clever. From this point forward, we will
just stick to making cool products, and use this site to give you
nothing but the facts on the PSP.
Sony Computer Entertainment America"
While I do appreciate their quick reply, I still think it’s just a little too flippant. Ok, Sony, you’re a major conglomerate, with an already ethically questionable past. We know. So, next time, try not to be so "too cool for school" with that pathetic attempt at speaking "our" language. Who wrote that, really?
A more meaningful apology would have come from your CEO or CMO expressing how truly sorry you are, not a poor attempt at a joke, like some kid begging to be popular. It’s just sad.
And, just to make your head completely explode, they took down all previous comments, and shut off any ability to post new ones. Now that’s transparency and authenticity!
Now, Zipatoni go sit in the corner with Edelman. You guys are in time-out!
