on the industry and on McCann in particular. Not that I have a problem with that. Because they’re right.Gawker is sinking its claws into the “fake testimonial” realm and then ripping it to shreds, and they put McCann’s work for Microsoft on the chopping block as the lead example.

Here’s what they have to say about it:
“This year’s Microsoft “people_ready” campaign (Myself, I just bought some aardvark_ready software, and boy am I confused…) is a nice shiny turd of fakery–fake photo shoots of fake businesses full of fake people faking readiness for Microsoft software. Software for the people-ready business.â„¢ Yep. They’ve trademarked that exclusive patch of marketing hooey. This blatantly untruthful campaign is via creaky, bloated ad agency McCann worldwide…”

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