According to
Springwise, ice cream and Madonna’s boobs aren’t the only things being served in cones nowadays.
Companies like
Kono Pizza,
Conniza, and
CrispyCones are making a killing selling conical pizza.
Springwise notes that when this story originally broke, they garnered the highest number of readers on this story than on any other throughout the year. The article posits that this popularity proves “You can reinvent everything, you can copy everything… consumers are increasingly
TRANSUMERS…”
I agree– to a certain degree.
However, it’s not as much “copying” as successful reshaping of a classic product.
And no need to throw around the trendy marketing word du jour…
It’s less “transumerism” than effective product design and successful franchising.
In any case, I’d like to announce that I’ll be attempting to make my very own conical pizza within the week; that said, if I don’t post for a few days, I have burned my apartment to the ground.
But all for the sake of research.
[photo cred to
CrispyCones.]
Technorati Tags:
Beyond Madison Avenue,
Advertising,
Kona Pizza,
CrispyCones,
Pizza Cones
