It’s Friday. So here’s some cool ads.
Here’s a couple of smart, simple, well designed pieces for Penguin Audio Books out of Y&R Malaysia. I dig’em.
And a pretty cool billboard for Heineken (look closely, lest you miss the goodness) from TBWA Amsterdam.
Thanks to Advertising/Design Goodness for pointing them out.
Also some impressive art direction in this campaign for the International Surfing Museum from Y&R Irvine. I guess, maybe surprisingly, Y&R gets a pat on the back today.
Thanks to the TwentyFour blog for pointing these out. You can see the other two in the campaign at their site.
UPDATE: All that’s old is new again. Apparently a french agency, bleu blanc rouge has already done…well…this:
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Beyond Madison Avenue, Advertising, Design
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I want to like these surfing ads but i guess i can’t find a reason for the medieval and renaissance style of type. art direction seems far removed from surfing.
True,
I think it depends which one you’re looking at. For example, the one pictured here on BMA is all about “slaying giants” and tales of journies. The second one, to me, takes on a little bit of the museum/circus/freakshow style, and the third shoots for religious.
I can definitely see where you’re coming from. None of those things directly relate to surfing, but I think they relate to the specific headlines.
Overall i think they’re pretty good. They did not go the easy way and make some product origami or beach bunny jokes or whatever. but i just feel like the typography doesn’t feel rooted in the overall concept.
Unfortunately i think we as creatives too often use certain executional techniques because “they’re cool” rather than because they add to the concept.
“Unfortunately i think we as creatives too often use certain executional techniques because “they’re cool” rather than because they add to the concept.”
No question on that one. Certain things are definitely cool right now and are popping up more because of that.