3 Comments »
Comment by J.D.
July 22, 2006 @ 1:22 pm
LOL, that’s cute, but I totally missed the point of the PSA.
Comment by Mack Collier
July 22, 2006 @ 9:51 pm
Joan here’s my advice: Show people using Wiffiti. Like have a buncha people be in a coffehouse. A girl is sitting there reading whats coming up on the Wiffiti screen(but don’t show the screen)….and then like have her….
1 - Read that ‘Who’s that Corey’s (her boyfriend) kissing in the corner?’, and she looks over to see her bf kissing a girl, she cusses him out, leaves all pissed. Then show the text on the Wiffiti screen, then the guy that texted it to Wiffifi, and he says ‘Blame it on Wiffiti!’
2 - Read that ‘The guy in the baseball cap thinks your cute’, and then she turns to see a cute guy in a baseball cap, they start talking. Then show the text on the Wiffiti screen, then show the guy that texted it to Wiffiti, and he says ‘It was love at first Wiffiti!’, or something equally corny.
The idea is, have something happen that gets the viewer’s attention, but also leaves them wanting to find out what the hell Wiffiti is. Then at the end of each video, have Joan say ‘What/How will you Wiffiti?’.
Comment by jayniek
July 24, 2006 @ 10:23 am
Thanks Mack–
I debated scripting something out like you suggested, but then opted to string together the outtakes instead. I’ll take a stab at a more formal campaign for this next round. Thanks for the advice!
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