Last October, we first blogged about Budget’s Up Your Budget campaign, the first major blog-only promotion at the time. Now, according to AdRants, they are going to relaunch the promotion for 2006, starting next Monday. Here’s the details:

This time, the game is “armchair” so everyone can play without leaving the comfort of their home. The contest will last for four weeks. Each day, Monday though Thursday of each of the four weeks, clues to a virtual journey will be provided. Contestants, using the clues, will guess the length of the journey weeks’ journey and offer up their answer Friday. The person guessing the exact mileage or the closest to it wins $25,000. Second place gets $10,000, third gets $5,000.

The game, as it was before, is blog-based and users will be encouraged share their stories as they hunt for the contest’s clues. The contest will be promoted with a nationwide, live-read radio buy and an online buy on the BlogAds blog advertising network.

First, this version of the promotion won’t be blog-only. Second, this version doesn’t seem as cool, with the first version, it encouraged people to rent Budget cars and take road trips to win the cash, this one seems to encourage ‘armchair’ guessing. Third, I see no mention of this from BL or Hugh, who were both heavily involved in the first promotion, so I will assume they aren’t involved in this one.

Eh we’ll see. This one just doesn’t seem to have the ‘excitement’ factor that the first promotion did.

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