13 Responses to “BMA’s Top 25 Advertising Blogs - Week 10”

1. Dabitch, on June 27th, 2006 at 7:01 am Said:

   Hmmm.

   I kinda touched on this before but it’s worth saying again, Alexa is a useless tool in this case. I know that they have the toolbar for firefox now, it’s the “*System Requirements: Microsoft Windows” that trips us up.

   Take a look at the blogs toward the bottom of the list, American copywriter for example has a wide readership and typically their audience are creatives like themselves. (I know this for certain, as a bucketload of their fans emailed me when they weren’t listed in the battle of the adblogs this year.)

   What type of computer do you find in the art department, studio and creative den at design, freelance and advertising agencies all over the world? That’s right. A mac.

   So while Alexa counting might be fun, it clearly gives an advantage to those blogs read by the suits rather than the creatives (suits still use Windows based machines in most businesses). Marketing type blog news would climb higher in Alexas count - Media buyer/planner up there confirms it. (I gather Adrants has a large audience who doesn’t work in advertising as well. And lets face it, most regular joes have windows based machines too.)

   For a live example of a site frequented by mainly creatives, scroll down a wee bit to see how many of Adlands visitors drive windows based machines - and compare it to the “unknown” (mostly mac osx) and Mac bars here:

   http://commercial-archive.com/stats.php

   And that’s no taking into account how many, or rather few, of the IE/Firefox users on Windows that have bothered to install the Alexa toolbar in the audience.

2. Anonymous, on June 27th, 2006 at 7:12 am Said:

   Interesting. So if Alexa isn’t the be-all-end-all for ranking, what’s the point of doing this ranking this site seems so obsessed with?

3. Mack Collier, on June 27th, 2006 at 1:35 pm Said:

   I’m doing it to attract anonymous comments. Why did you think I was doing it?!?

4. Mack Collier, on June 27th, 2006 at 1:44 pm Said:

   dabitch I agree that Alexa isn’t perfect, but no ranking system is. Take the Marketing Sherpa awards that everyone is so excited about. Plenty of blogs were nominated that I’ve never heard of, and plenty of blogs that are generally considered among the best in their industry, were curiously missing. BMA wasn’t nominated even though we’re now pushing 40,000 viewers a month, and if we keep increasing at current rates, we’ll hit at least 50K next month. IMO it’s not worth getting upset about.

   In general, the ones that are doing well in these awards are going to be pleased, the ones that don’t, aren’t.

   Same thing here, of the few complaints/questions I’ve heard about how the rankings work, none have come from blogs that are doing well.

   It’s all in fun. We each have to decide how much weight, if any, to give this type of stuff.

5. Martin, on June 27th, 2006 at 3:03 pm Said:

   sorry, I don’t have a blogger account. I didn’t realize I could post using my name.

6. Dabitch, on June 28th, 2006 at 5:24 am Said:

   Right, its not worth getting upset about, and I’m not, I’m just making a point about the operating system divide that Alexa has which makes is especially useless in this case (and a little less useless if you were ranking say “PC Gamer blogs”). Or least I’m trying to. Did you look at the stats I offered? 1.7 % of adlands traffic is Windows based machines. It’s likeIwe’re racing the le mans on a bike when everyone else is in a formula1 car. I think we’re doing pretty damn well considering! :))

   PS - Marketingsherpa asks their readers to nominate blogs for the readers choice awards, if you & other big blogs are not nominated it just means that your readers don’t overlap with theirs.

7. Coolz0r, on June 28th, 2006 at 10:12 am Said:

   Hey Can I be in the list as well?

8. Mack Collier, on June 28th, 2006 at 11:06 am Said:

   “Did you look at the stats I offered? 1.7 % of adlands traffic is Windows based machines. It’s likeIwe’re racing the le mans on a bike when everyone else is in a formula1 car. I think we’re doing pretty damn well considering! :))”

   I think you would find a higher percentage of Macs for most readers of most ad blogs. I’m sure that’s also the case for such blogs as AdverGirl and Logic+Emotion, yet they are surging. You also have to consider that your 3-month average can be affected by what happened to your blog 3 months ago. If you had a run-up 3 months ago, and your traffic has levelled back off since then, your 3-month average will be falling NOW.

   Bottom line is, if you’re happy with how your blog is doing, nothing else matters.

9. Mack Collier, on June 28th, 2006 at 11:07 am Said:

   coolz0r, I was actually considering moving you to THIS list instead of the marketing list.

10. swissreplica4, on January 15th, 2007 at 11:59 am Said:

    hello. it’s a nice day for your ideas and our money…

    …

11. Abi, on February 3rd, 2007 at 6:43 am Said:

    Awesome, man

12. fedellisaz, on February 27th, 2007 at 7:53 pm Said:

    zaebalo hule ti ne postish ku4ka
    daesh posting!

13. Soma., on June 9th, 2008 at 7:39 am Said:

    Soma….

    Soma….

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