Naked Conversations has a great heads-up on The Pajama Market. The Pajama Market focuses on a different small-business every day, and how they have integrated blogs into their marketing mix. Everything from pubs, to resorts, to knitting companies are covered. TPM covers how each business is utilizing the blog, their favorite posts, and how effective they feel the blog is in helping the business grow.

If you’re like me, catchphrases like ‘markets are conversations’ are good up to a point, then you need to see real-world examples of ideas being put into action. TPM gives us that, and shows what can happen when a business actually tries to COMMUNICATE with their community, instead of just advertising whatever stale one-way message you want them to hear. The Pajama Market definitely goes in the ‘I wish I’d thought of that’ file.

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