This week I’ve left a series of posts on how marketers can better serve their customers by joining them in their community. This is an idea that I’ve been hashing out mentally for the past couple of weeks, and that I really wanted to get some feedback from our readers on. But then I realized that it wouldn’t be fair to the other writers if I tried to ‘dominate’ BMA to post about my ideas. And frequently there are stories/items I would like to post about here that are completely off-topic, and again, doing so wouldn’t be fair to our other writers or readers.

So what I’ve decided to do is create a new blog. This blog, called The Viral Garden will be a place where I can not only post more in-depth about marketing issues that I want to explore, but also anything else, blogging, music, life, why every TV show that I like gets cancelled after 3 episodes, whatever. The main topic will still be marketing issues, but I reserve the right to get off-topic early and often.

Also, on TVG on Monday I posted a sort of pseudo-introduction to the ‘marketing to the community’ series of posts above that I’ve left here on BMA this week. The 3 above posts were also cross-posted on TVG, but I only posted the introductory post on TVG. It will give you a greater idea of what my thinking was with this series of posts.

So if you get a chance, check it out! I wanted to cross-post most of the marketing posts on both blogs this week, but from now on both TVG and BMA will usually have different content from my end. Ideally, my posting here will remain the same, but I’ll also bring completely different topics and content to TVG. Not too hard to do when you have a mouth as big as mine.

Filed under: Uncategorized