The NYC blog, The Gothamist, has a brief but interesting discussion on what consumers buy to hide…what consumers buy. Of note, 25% of men and women will purchase extra items simply to cover up their more embarrassing items. Topping the list:

The five most embarrassing products for women to purchase, according to the News, are Lice Killing Shampoo, Vagisil, Condoms, Hemorrhoid Cream and Pill. Meanwhile, the five most embarrassing products for men to purchase are Condoms, Anti-Diarrheal caplets, Hemorrhoid Cream, Suppositories and Vagisil.

How’s that for a quick study in consumer behavior?

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