ss_blog_claim=c22f2396d967610d23cd2c7bb7fcb64c


Advertising Commentary Best TV Commercial
Funny Commercials Commercials Online Advertising Commentary
Marketing Advertising Agency Creative Agency Advertising Review Advertising Commentary
Best TV Commercial Advertising Jobs
About BMA
Advertising Jobs
RSS

Record labels have something to say to the RIAA

Filed under: Archived Posts — by admin at 11:01 am on Friday, February 3, 2006

The Nettwerk-fueled backlash against Big Brother, ie, the RIAA, has prompted other labels to join the fray. The VUT, the German Association of Independent Labels, has launched ‘Respect the Music-Copy Protection Free’ campaign, which has 3 key points, one of which being “the legal persecution of P2P users turns fans into criminals and does not solve the problem of piracy.”.

In his article, Drew Wilson adds:

The growth of these movements is a strong indication that many independent labels disagree with the highly publicized policies of the major music labels. While the major trade organizations rally behind strengthened copyright controls or DRM, the indies are taking a step back and listening to their customers.

Which now swings the spotlight back to those major labels that continue to side with the RIAA in taking legal action against users (usually children or teenagers), that illegally download songs. According to Digital Music News (via Coolfer), Nettwerk CEO Terry McBride appeared on a LA radio show last week, and here’s a recap of what he said:

During a recent talk radio program hosted by industry critic Bob Lefsetz, Nettwerk CEO Terry McBride pointed to further action ahead. According to McBride, several executives “have reached out” for ways to support the pushback. The end goal, according to McBride, is to “shame” the RIAA with a precedent that will terminate the continuing string of lawsuits against individual file-swappers. The radio program took place over the weekend on 97.1 KLSX in Los Angeles.The McBride crusade is likely to gain followers from within the industry, many of whom are also questioning the RIAA strategy. Already, super-producer Bob Ezrin has lent his support, perhaps the first of many. Among other artists, Ezrin has produced albums for Alice Cooper, Lou Reed, Pink Floyd, Peter Gabriel, Kiss, and The Darkness. Others will probably want to remain confidential with their support, especially those within major labels.

So now comes the interesting part. For the first time, a MAJOR record label has come out and sided with the consumer over file-sharing. Soon we will find out of the other major record labels were siding with the RIAA because they agreed with their stance toward prosecuting file-sharers, or because none of them wanted to rock the boat.

Nettwerk decided that the overall health of the music industry, and what was truly best for consumers, was more important than worrying about pissing off the RIAA. This story, coupled with the incredible account that Erin Kinghorn gave BMA of the unique culture at Nettwerk, shows what a truly amazing label Nettwerk is.

So while Nettwerk is an amazing label, they also have some incredible artists under their management. The above link to my interview with Erin Kinghorn has links to Nettwerk’s site, as well as links to many of their artists’ sites, even accounts of the charity work that all their artists perform. Give their music a listen, and you might just find a few new artists for your CD changer!

Again, we need to support and fight for labels like Nettwerk, because that’s exactly what they are doing for us.

7 Comments »

464

Comment by Jordan

February 3, 2006 @ 6:06 pm

Mack,

Thanks for dropping by my blog.

As for the RIAA fiasco, I have to admit I wasn’t paying too close attention. I’ll tell you what I do know (or at least I THINK I know) about so called “piracy.”

A few years back, SOCAN (i think it was) encouraged the canuck gov’t to add a levy to all blank cassette and cdr purchases. Thus, we as canadians are pseudo-protected from legal action when it comes to file sharing. (we’re allowed to make one copy by law, i think)

dislaimer: this is what I believe to be true, anyhow.

For this reason, I am suprised that a Canadian independant record company (with arguably more to lose than a major label) would be fighting the good fight on p2p’s behalf.

I have always been a fan of Nettwerk, especially considering we have our geography in common, and now I’m even prouder to call them neighbor. I hope that some real solutions come of all this, because trying to convict every file-sharer is just ridiculous.

465

Comment by Mack Collier

February 3, 2006 @ 6:25 pm

Thanks for the info Jordan, I had no idea about SOCAN. I think as time goes by, more and more people within the industry are starting to realize that the RIAA’s methods are far too extreme, and it’s my HOPE than most of them have been waiting for someone with some clout, like Nettwerk, to speak up and tell the RIAA how wrong they are.

Nettwerk is winning a lot of fans over this, as they should be.

466

Comment by J.D.

February 4, 2006 @ 11:39 pm

I’m glad that record companies have figured out the fundamental flaw in their combat against P2P. They’ve been alienating fans left and right with their actions ever since they bullied Napster out of business. (Metallica, who was at the forefront of battling with their own fans, has tanked on their last two albums because of this.) I’m glad that finally someone with some sense has decided “hey, maybe it’s not such a great idea to threaten the people who pay our salaries.”

Like the old saying goes: “If you can’t beat them, join them.”

Comment by jessica

July 3, 2007 @ 9:11 pm

hey i just shopping to say hi

Comment by abde

July 18, 2007 @ 10:07 am

salut avril lavigne ca va moi je  t’aime bien kiss

Comment by sonata

August 18, 2007 @ 2:40 am

avril lavigne yra cool.

Trackback by Buy tramadol / ultram - 100 for $39!.

February 29, 2008 @ 8:02 am

Buy tramadol / ultram - 100 for $39!….

Buy tramadol / ultram - 100 for $39!….

RSS feed for comments on this post. TrackBack URI

Leave a comment

You must be logged in to post a comment.