USA Today has an article on how SB ads will be made available after the big game. First, the NFL announced today that all SB ads will be made available on their NFL Network, video-on-demand, NFL.com and NFL Mobile programs on Sprint. You can view the ads for 1 week after the Super Bowl.

Of course, this will just feed the hysteria surrounding Super Bowl ads, since many of them were previously only seen at the SB. In fact the NFL claims the main reason behind this move was that many of the SB sponsors that were at the game complained about not being able to view the commercials, since they were at the stadium.

The article also has a nice recap of expected content of many of the SB ads, many of which will also be available at their respective company’s websites after the game. I am a bit worried about the description of the Burger King ad, “A 60-second song-and-dance routine”, but then again The King hasn’t disappointed so far!

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