Go Daddy’s 13th Super Bowl ad is rejected
Another day, another Go Daddy Super Bowl ad is rejected. The total, for those of you keeping score at home, is now up to 13 rejected ads, and the 14th one has already been submitted. According to Go Daddy CEO Bob Parsons, the deadline to have an ad submitted and accepted is Jan. 31st, or next Tuesday.
And apparently, Parsons is hearing the ‘this is all just a publicity stunt’ backlash. From his blog, posted yesterday: “This is no publicity stunt. I’ve been accused a number of times of orchestrating a publicity stunt. While I’ve been pleased with the media attention that this has attracted, it has always been my intention to simply get a commercial approved and nothing more. If we are fortunate enough for ABC to approve the current submission, we will indeed have an ad airing during this year’s Super Bowl.”
Everyone that believes that….stand on their head. While Parsons is pleased with the media attention, he forgets to point out that he is GETTING that media attention because he has been updating the number of rejections every step of the way. He could have just as easily never said a word, then either Go Daddy wouldn’t run a SB ad, or they would.
But by constantly blogging about how Go Daddy can’t get an ad past ABC’s censors, he has stoked the fire and is creating the media attention that he wants to imply simply fell from the sky into his lap.
Whatever. There’s a fine line between hyping something, and over-hyping it. Parsons pole-vaulted that line around Jan 1st.
Filed under: Uncategorized
Hey, he did the same thing last year with his SB ad. The ad was offensive to many, and IMO pretty stupid, but it got him the attention he wanted. That he could come up with 13 somethings that are even worse…. it boggles the mind. The best thing we could do…. everybody take a bathroom break when whatever finally gets approved is aired.
Susan I wasn’t paying much attention to blogs this time last year, did he hype the controversy on blogs as well?
Of course, the guys that are anxiously awaiting this commercial are no doubt expecting soft porn at this point, and they aren’t going to see anything close to that on ABC. Looks like Parsons might have hyped himself into a no-win situation.
What about the idea that any publicity is good publicity, or when can “bad” publicity start hurting your business?
http://www.123gofreedom.com Tom Spanton
Exactly 123. The idea of going to the well once too often comes to mind as well.
Got lots of attention in the blogosphere – don’t know if you remember it, but the image burned on my retinas is a busty blonde saying “go daddy go daddy go†I mean – boobs, blondes, incest … all in one ad. Yuck.
Many of us wrote about it — my post here http://getgood.typepad.com/getgood_strategic_marketi/2005/02/super_bowl_ads.html — (as did MSM)and he got lots of attention.
This year I’m going to the bathroom.
golden showeers…
Janine Lindemulder walk letter, payment placed Brlla Donna Fort Lauderdale golden showeers. Since that is lisa showeers golden model Brandy Starz. …
Pussy Granny…
Pussy Granny…
Anal Highschool Girls Nude
…
Anal Highschool Girls Nude
…