Another day, another Go Daddy Super Bowl ad is rejected. The total, for those of you keeping score at home, is now up to 13 rejected ads, and the 14th one has already been submitted. According to Go Daddy CEO Bob Parsons, the deadline to have an ad submitted and accepted is Jan. 31st, or next Tuesday.
And apparently, Parsons is hearing the ‘this is all just a publicity stunt’ backlash. From his blog, posted yesterday: “This is no publicity stunt. I’ve been accused a number of times of orchestrating a publicity stunt. While I’ve been pleased with the media attention that this has attracted, it has always been my intention to simply get a commercial approved and nothing more. If we are fortunate enough for ABC to approve the current submission, we will indeed have an ad airing during this year’s Super Bowl.”
Everyone that believes that….stand on their head. While Parsons is pleased with the media attention, he forgets to point out that he is GETTING that media attention because he has been updating the number of rejections every step of the way. He could have just as easily never said a word, then either Go Daddy wouldn’t run a SB ad, or they would.
But by constantly blogging about how Go Daddy can’t get an ad past ABC’s censors, he has stoked the fire and is creating the media attention that he wants to imply simply fell from the sky into his lap.
Whatever. There’s a fine line between hyping something, and over-hyping it. Parsons pole-vaulted that line around Jan 1st.
