Staples set to unveil ‘This is Your Year’ marketing campaign on Jan 1st
The newest commercial in the ‘Easy Button’ series from Staples will debut on Sunday, which will also mark the launch of Staples’ ‘This is Your Year’ marketing campaign. The spot, created by McCann-Erickson and entitled ‘Button to Button’, will debut on cable and network TV on Jan 1st, 2006, according to the company’s press release.
Also, Staples will make available for download on Sunday your own ‘Easy Button’ that will install on your desktop, and will take you directly to Staples’ website. Customers will also begin receving emails next week with a link to download their own Easy Button.
You can view the latest Staples commercial on Sunday, as well as all the commercials in the ‘Easy Button’ series at Staples’ website, here.
Thanks to Meredith at Alan Taylor Communications for bringing this to our attention.
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