Starting next year, anyone can be their own Media Planner with Tivo. Beginning next spring, Tivo will let you choose what advertisements you want to see, based on product categories such as autos, travel, and consumer goods. The key is that, for now, this option is available by ‘opting-in’ from the setup in your profile. From the company’s press release: “Today television advertising is almost entirely delivered when adjacent to mass programming. For the first time, advertisers will have the ability to deliver television advertising, on demand and targeted to consumers, without the limitations of traditional television media placement. Advertisers will be able to reach viewers in the market for a certain product or service. Ads will be delivered to subscribers who can conduct a search for a product by category or associated with keywords, utilizing the same revolutionary keyword search techniques offered with Internet advertising, resulting in increased relevancy for the consumer, as well as efficient, measurable results for the advertiser.”