Budget deems first major blog-only campaign a success
The initial results are in from Budget’s historic blog-only campaign, Up Your Budget.
The numbers:
$160,000 paid as prize-money
$20,000 for paid ads on 177 blogs
The blog pages on which the Budget ads appeared had 19.9 million impressions, which generated about 60,000 click-throughs to the Budget blog, accounting for about half the total traffic to the Budget blog, according to Scott Deaver, Budget’s Executive VP of Marketing.
Not bad for a 4-week campaign. Budget has indicated that they are considering launching another blog-only campaign in the spring of 2006.
But the key here is, the initial numbers are in as far as cost and results, and they look to be very good. My guess is that many companies were waiting to see what Budget’s results were before pursuing using blogs for stand-alone campaigns. Now that we’re seeing that Budget hit a home run with their campaign, it will be interesting to see which companies are next to jump into the blog-only game.
And will we see them before Budget launches their next blog-only campaign in the spring of next year?
Interesting times, interesting times.
Filed under: Uncategorized
Mark: $20K was spent on blog advertising, NOT on the total campaign that I created for Budget! The team who worked on it got paid. :>)
B.L. Ochman
Mark: It was a FOUR week, 16-CITY campaign.
BL
Sorry BL, this is exactly why I shouldn’t post late at night. I’ve corrected the post.
BTW it’s MaCk, not Mark. Try not to be a stranger!
BL and I have been e-mailing each other today about this very subject. I’m glad to see some results have been released (I’ll include them in Thursday’s “Much Ado About Marketing” blog). This looks like a great program and should teach us all a ton about conducting similar efforts for our clients.
Thanks again for this post.
Mike Bawden
Brand Central Station
Mike I’ll be looking forward to you giving a better breakdown of the numbers. Thanks!
Hey,
I love what you’e doing!
Don’t ever change and best of luck.
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Looks Like Dallas is in trouble!
Phoenix might end up blowing them all away.
PHX vs. Det. Hmmm..Could be interesting?
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How green is the grass on the other side of the fence?
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