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A tip from the bottom: mini-books are falling behind.

Filed under: Archived Posts — by Danny at 2:07 pm on Tuesday, November 29, 2005
Tip #1 in what I hope will be an ongoing thought process: BUILD A WEBSITE. I put this off for months after I finished school. I wasn’t familiar with html or web design software, and didn’t feel like learning it. I spent a small fortune mailing mini-books to anyone who would look at my work. I’d drop one in the mail and then make a phone call a week later to make sure it got there. Then I’d call a week later to see if anyone would give me their thoughts on it. After sending out what felt like hundreds of books, I got fed up and decided it was time for a website. The horrific learning process that I’d been avoiding took me all of two days. The ease with which I can send out my work pays for those two days many times over (not to mention the money I save on mini-books). I have instant control over the work that someone sees when they look me up. I can add new work without having to resend mini-books to my entire contact list. And its a lot easier to find email addresses for people at agencies than it is to get them on the phone. Is the mini-book dead? NO. I still have people who ask for them occasionally, but its usually after they’ve looked at my work on my website. Want to see what I’m talking about? Check out my site at www.dannynathan.com.

2 Comments »

166

Comment by True

December 1, 2005 @ 12:18 pm

I haven’t gone as far as building my own website yet, but electronic samples seem to definitely be the way to go now.

And to think, just three years ago me and everyone i graduated ad school with was cobbling together print minibooks and mailing them out in big manila envelopes. Then we rode our horse-drawn carriages to the coliseum to watch dinosaurs and sabertooth tigers fight to the death.

true

167

Comment by Danny

December 1, 2005 @ 10:44 pm

Not even three years ago True. When I finished school none of the prof’s were encouraging websites. Everything was still all about the mini-book. I believe that’s still the case now, based on what I’ve heard from friends who finished after I did.

Yes, mini-books still work. But for the price of two or three mini’s, I can host a website for an entire year. I could have saved literally hundreds of dollars if I’d taken the time to get a website up right out of school rather than waiting a few months.

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