The other day I was driving on the highway to Chicago. I was behind a Red Bull Energy Drink promotional car, which is basically a modified compact car with a giant Red Bull can on top.

Then, a rusty pickup with two teen boys in the front seat comes barreling through the left lane, and pulls dangerously close to the Red Bull car. The passenger in the pickup throws an open Red Bull can at the Red Bull car, which bounces off and falls under my tires. And the driver of the Red Bull car, understandably freaked out, is swerving in his lane and honking his horn as the pickup speeds away at about 85 or 90 mph.

So, I’m wondering just how much Red Bull those guys in the pickup had been drinking. But I doubt those are the kinds of extreme acts that Red Bull has in mind for their demographic.

Perhaps on my way home next week, I’ll see Ronald McDonald getting burned repeatedly by schoolchildren wielding Hot Apple Pies.

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