You really didn’t think I would go a week without a post about The King, did you?!?

Seems the poor guy can’t even sell Halloween masks without getting slammed. Now some people are saying that Crispin+Porter have been emailing them to create a false buzz about the masks. Of course, that leads to some blogs commenting on the possibilities of there being some underhanded marketing of the masks, because they read that some guy thinks there is.

Ain’t this word of mouth stuff great?

Now to be fair to Slate’s Seth Stevenson, who claims to have received the suspicious emails, he could be exactly right. It is entirely possible that the ‘readers’ that emailed him asking if there were going to be King masks this Halloween, were actually interns at C+P. He said he started receiving emails about the masks on Sept. 30th, and claims that since the www.bkmasks.com site opened on Oct 7th, that it could be a sign that there’s something fishy going on.

Again, he could be completely right. However, as I wrote about here, on October 6th, The King mask was money waiting to happen. Before writing that post, I read several blogs where people were talking about making their own King masks, and others were talking about what a great idea the mask would be. I mean when the word most associated with The King is ‘creepy’, it ain’t hard to make the connection that a King Halloween mask might sell.

So why falsely hype a product that had a willing market waiting for it? The masks were going to literally sell themselves, as you could see by doing a simple Technorati blog search prior to Oct. 7th.

Oh and by the way, BK now says the masks have already sold out. Good thing those ‘6 or 7′ interns created a false buzz! Did I mention Seth could be completely right?

But I don’t think he is.

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