When word first started to leak about a commercial shoot on the streets of San Francisco involving more than 150,000 super bounce balls, the spot was rumored to be more fantastic than “Grrr”. The only problem was, no one knew exactly what it was for. Well, it turns out that the long awaited spot was created by Fallon, London for Sony’s new LCD TV’s called the Bravia.

It can be viewed here. In addition, a “making of” documentary with some interesting footage can be viewed here. The folks over at ihaveanidea.org are already debating the merits of the spot and whether it will fill the big shoes that it was shooting for.

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