The end of media commissions……
Posted on September 27th, 2005 by Excissoro
As an Account Manager, I respond to a lot of RFP’s. I have to say, there is an alarming trend of RFP’s that come in that say, “we request the actual media invoinces, and refuse to pay media commissions”
This is an alarming trend for those smaller agencies that rely on media commissions for their profit……..
Just an FYI - Media Commissions are fading fast, you heard it here first. Next topic, how can we make a profit without the 15% this industry was established on…..
JK
Filed under: Uncategorized
You’re right, the standard 15% media commission is dead. But many agencies, both small and large use hybrid agreements to charge for media services. A popular agreement that I’ve seen success with is a flat fee for construction of the media plan, plus a reduced commission rate (say 7%) for the purchase of the plan.
Adderall….
Adderall….