I’ll admit it, I was hooked on The Apprentice during the first season. I started watching the second season, and decided to stick it out even though the first season was clearly more entertaining. I tried watching the first episode of the third season, and left it halfway through to switch to Tilt, and have never been back.

But tonight I’ll check back in as the teams will work with The Kaplan Thaler Group, Ltd. to create a print campaign and 30-second tv spot for Lamborghini. In past seasons, the teams have worked with Deutsch to create campaigns for the Marquis Jet Card, and Levis to create an in-store catalog, in both cases with mixed results.

Somehow I’m betting it’s more of the same from tonight’s efforts.

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